Affect — what we study
The constant. We treat affect as a measurable state rather than a feeling: read the current coordinate, name the one the design is aiming for, then work out how to move between them. The stage changes; this question does not.
Research
UX research that does not stop at usability. On screens and in space, we follow an experience through to the affect it leaves behind.
What we do
UX is not a stage but a method: designing what someone goes through, then finding out whether it landed as intended. Both stages below are UX research — being on a screen does not make it UX any more than being in space makes it not.
On screens
How interfaces and services shift judgement and mood — feedback in an app, the wording of an emergency alert, usability on the web. Thirteen of our 41 papers sit here.
In space
Virtual and augmented environments let us change one thing at a time and watch the response — how much fear shifts when only the lighting changes.
What we build with
Generative AI is a material for making stimuli and an agent to interact with. We do not study AI for its own sake; it always arrives paired with affective measurement. That is why it is a material here, not an umbrella.
Work per strand
- 9XR
- 6Affective
- 5AI
How we measure
Self-report and behavioural logs form the base; EEG and facial analysis go on top. We change one condition at a time. No neuroscience background is needed to start.