# Affective Design Lab (감성 디자인 연구실) > Research lab at the Graduate School of Techno Design, Kookmin > University, Seoul. Founded 2021. We design interfaces and experiences — > UI/UX, VR and AR interaction, generative AI content — and measure how > people respond to them with EEG and other biosignals. Principal investigator: Jaewan Park (박재완), Assistant Professor. ORCID 0000-0003-1833-6621. Contact jaewanpark@kookmin.ac.kr ## Research axes - Affective — the object. Measuring emotion, specifying a target coordinate. - XR — the medium. VR/AR environments as stimuli. - AI — the material. Generative stimuli and agents. ## Pages - https://affectivedesign.kr/ — 감성 디자인 연구실 (English: https://affectivedesign.kr/en/) - https://affectivedesign.kr/research — 연구 (English: https://affectivedesign.kr/en/research) - https://affectivedesign.kr/projects — 프로젝트 (English: https://affectivedesign.kr/en/projects) - https://affectivedesign.kr/people — 구성원 (English: https://affectivedesign.kr/en/people) - https://affectivedesign.kr/publications — 논문 (English: https://affectivedesign.kr/en/publications) - https://affectivedesign.kr/join — 함께하기 (English: https://affectivedesign.kr/en/join) - https://affectivedesign.kr/news — 소식 (English: https://affectivedesign.kr/en/news) ## Machine-readable - https://affectivedesign.kr/publications.json — 41 publications, 5 patents - https://affectivedesign.kr/publications.bib — the same records as BibTeX - https://affectivedesign.kr/llms-full.txt — full site text