We design by intuition,
then measure whether it lands
The Affective Design Lab is part of the Graduate School of Techno Design at Kookmin University. We measure affect with EEG and other biosignals, specify a target affective state, and move people toward it through design.
AI as material · affect as object · XR as medium About our research →
Recent news
The lab
We record affective response with EEG and analyse the signal in the same room.
Research and work
People
Supported by
National Research Foundation of Korea · Korea Creative Content Agency · Hyundai NGV · Sleepwave · KOFAC
We are looking for people
We take master's and PhD students, and undergraduate interns each vacation. Design, humanities and engineering backgrounds are all welcome.














