AffectiveDesign Lab 감성 디자인 연구실
KO中

Projects

6 research lines, with 8 funded projects, 2 tools we run in public, and the work we have shown. Every paper is listed on Publications.

Projection mapping on a wireframe structure

Research lines

A line runs for years and yields several papers.

2025–2026

Generative AI Content

How people receive video and imagery made with generative AI. The object is not the tool but the response to what it produces.

Papers 4
2023–2026

Fear of Crime in Virtual Environments

Changing lighting and spatial layout in virtual environments and measuring how much fear shifts — beginning with survey measures and now going down to EEG.

Papers 2
Woolim Kim, Jaewan Park
2022–2026

Interfaces for Virtual Reality

Asking whether UI conventions built for screens still hold in three dimensions. The shared question is how to deliver information without breaking presence.

Papers 6
Hyejin Yu, Sujeong Kang, Cui Mingzhu, Hyunjoo Shin, Jaewan Park
2022–2026

Virtual Agent Appearance

People read personality off a virtual agent's face and body. We look at which forms produce which impressions, and whether that reading differs across cultures.

Papers 4
Sujeong Kang, Woolim Kim, Juyeon Kang, Jinseo Kang, Jaewan Park
2019–2026

Measuring and Visualising Affect

How to measure sensations and emotions that resist description, and how to give them form — as in turning a vocabulary of pain into 3D glyphs.

Papers 4
Sujeong Kang, Jinjin Wang, Jaewan Park
2018–2026

Virtual Museums and Exhibition Experience

What survives and what is lost when an exhibition moves into virtual space — circulation, visual guidance, and affective responses such as awe.

Papers 5

The affect plane

The affects the lab has worked on, placed on the coordinates it works in.

Each point sits where the circumplex ordinarily puts the affect that line studies. These are not measured results.

Off the plane

Work that no single point can hold. Giving it a coordinate would be inventing a claim, so it stays off the plane.

  • Interfaces for Virtual Reality6 papers

    Asking whether UI conventions built for screens still hold in three dimensions. The shared question is how to deliver information without breaking presence.
  • Virtual Agent Appearance4 papers

    People read personality off a virtual agent's face and body. We look at which forms produce which impressions, and whether that reading differs across cultures.
  • Predicting satisfaction in narrative film viewingmanuscript in progress

    Where viewers cut a film into events. They agree on the cuts while their neural responses diverge, and that divergence predicts the satisfaction left afterwards.

Funded projects

  1. 2026Bio-signal Based Sleep App UX/UI DevelopmentSleepwave Inc., PI
  2. 2025Focus Enhancement App Applying Delightful UXSleepwave Inc., PI
  3. 2024–2026XR Space-Responsive Content OptimizationKorea Creative Content Agency, Co-PI
  4. 2023–2024JFWF Website UX/UI Improvement and Digital StrategyKorea Food & Wine Festival, PI
  5. 2022–2025Digital Human Production Using Big Five Personality TraitsNational Research Foundation of Korea, PI
  6. 2022–2023IVA Appearance Research for Meta-MobilityHyundai NGV, PI
  7. 2022VR/AR Content for Brain Science ExhibitionNational Research Foundation of Korea, Co-Investigator
  8. 2021LG Electronics Changwon Showroom ContentCreative Brewery Inc., PI

Tools we run in public

Built here and left open for anyone to use.

Exhibitions and coursework

Exhibition2024

Galactic Dreamscape

Work exhibited at the KSDS Spring International Invited Exhibition.

KSDS Spring International Invited Exhibition Daeshik Choi, Jaewan Park
Exhibition2022

MetaDEx: Metaverse, Design & Experiment

Directed a virtual exhibition that drew more than 8,800 visitors.

17th Formative Arts Exhibition, Kookmin University, Virtual Exhibition Director Jaewan Park
Exhibition2019

HeliRun — A VR Game Played with Brainwaves

A VR game controlled by the visitor's own brainwaves.

VR Experience Exhibition with EEG, Director Jaewan Park
Coursework2026

Entertainment Media 3 — Student Work

Twelve web projects from the spring 2026 seminar — a pottery simulator worked by hand gestures, a pixel-font tool that runs in the browser, a music player rebuilt for four decades — each one made and deployed.

나선, 장신, 주미진, 전우신, 등시단, 뤄츄디, 사명양, Yujin Kim, Seohyun Lee, 석지희
Coursework2025

Entertainment Media 1 — Student Work

Video and interactive work produced in a graduate seminar.

Seonghun Park, Jeongeun Kim, Seongbeom Cho

Student work

Entertainment Media 3, spring 2026. Work by three of its students, running right here.

Dottypo

나선

A pixel-font design tool that runs in the browser. Set the pixel shape and the grid, draw each glyph, check it in Preview, and export it as SVG, PNG, or a font file. It covers 94 Latin characters and 51 Hangul jamo.

Saving your work needs a log-in, so open it in a new tab for that.

More from the course on its own site